Cookies and Similar Technologies Policy
LAST UPDATED: July 24, 2024
True Citrus Company (“True Citrus”, “us“, “we“, or “our“) is committed to protecting the privacy and security of the personal information we collect, use, share, and otherwise process in connection with our business. We have created this Cookies and Similar Technologies Policy (the “Cookies Policy“) to supplement our Privacy Policy and to inform you about how we use cookies and similar technologies when you visit our website at www.truelemon.com as well as other websites that direct to or otherwise contain a link to this Cookies Policy (collectively the “Site”).
PLEASE READ THIS COOKIES POLICY CAREFULLY TO UNDERSTAND HOW WE TREAT YOUR PERSONAL INFORMATION AND WHAT CHOICES AND RIGHTS YOU HAVE IN THIS REGARD. IF YOU DO NOT AGREE WITH THE TERMS AND CONDITIONS OF THIS COOKIES POLICY, AND OUR PRIVACY POLICY, YOU SHOULD NOT ACCESS OR USE THE SITE, APPLY FOR EMPLOYMENT WITH US, PARTICIPATE IN CONTESTS OR OTHER ACTIVITIES RUN BY US, OR ENGAGE IN COMMUNICATIONS WITH US CONCERNING OUR SERVICES.
COOKIES AND SIMILAR TECHNOLOGIES
Cookies
A “cookie” is a small file created by a web server that can be stored on your device (if you allow) for use either during a particular browsing session (a “session” cookie) or a future browsing session (a “persistent” or “permanent” cookie). “Session” cookies are temporarily stored on your device and only last until they expire at the end of your browsing session. “Persistent” or “permanent” cookies remain stored on your device until they expire or are deleted by you. Local stored objects (or “flash” cookies) are used to collect and store information about your preferences and navigation to, from, and on a website. First-party cookies are set by the website you are visiting and they can only be read by that site. Third-party cookies are set by a party other than that website.
Other Similar Technologies
In addition to cookies, there are other automatic data collection and tracking technologies, such as Internet tags, web beacons, pixels (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.) that can be used to collect data as you navigate through and interact with a website. For example, pixels are small images on a web page or in an email that collect information about your browser or device and can set cookies. Web beacons are tiny graphics with unique identifiers that are used to understand browsing activity. UTM codes are strings that can appear in a URL when you move from one web page or website to another. The string can represent information about your browsing, such as which advertisement, page, or publisher sent you to the receiving website.
WHAT COOKIES AND SIMILAR TECHNOLOGIES DO WE USE AND WHY DO WE USE THEM?
We use certain cookies and similar technologies to operate the Site, to measure how your interact with the Site, to enable certain functions on the Site, to ensure the privacy and security of the Site, to enhance your experience, to understand the number of hits and range of devices and browsers used to view our Site, to develop usage analytics, to enhance your experience, to honor your preferences and settings and provide you with a more personal experience, to provide interest-based advertising and marketing, when applicable, and to otherwise tailor our communications to you.
The Site may use the following categories of cookies:
Essential: Essential cookies are necessary for basic features and functionality of the Site. Without these essential cookies, the Site will not perform property and we may not be able to provide you with certain services you have asked for, provide access to secure areas, and choices you have made for better functionality cannot be provided.
Functionality: Functionality cookies help us customize content on the Site based on your preferences. We use functionality cookies to remember choices you’ve made or information you’ve provided, such as your username or the region you are in. This allows us to tailor your experience on the Site to your preferences. For example, authentication cookies are functionality cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or gain access to authorized content across pages on the Site. The functionality cookies we also use on the Site include:
- User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service;
- Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters);
- Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately; and
- User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages on the Site.
Analytics and Performance: We use analytics and performance cookies collect information about how you use the Site, including which pages you go to most often and if users receive error messages from certain pages in order to help us fix technical issues or errors and highlight areas where we can improve the Site. We also use these cookies to detect the most searched for words in search engines that lead to the Site. These cookies are not used to target you with online marketing and advertising. You may also encounter third-party analytics and performance cookies on our Site which may gather browsing activity (such as information you have entered or choices you have made) across numerous websites that you visit and across numerous browsing sessions. These cookies also help improve how our Site functions and performs, customizes your interaction with our Site, and helps provide more relevant messaging and marketing communications to you.
We also use Google Analytics, Shopify analytics, and other third-party analytics providers listed below to help measure how users interact with our Site content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website.
For more information on Shopify Analytics, visit Shopify’s information page here: https://www.shopify.com/legal/cookies.
For more information about Google Analytics, visit Google’s information page, https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage. For instructions on how opt out of Google Analytics, see below.
Advertising: Advertising cookies and other similar technologies are used by us to enable us to understand your interests and tailor marketing to you and your interests and provide you with a more personalized service. These cookies remember that you visited our Site and we may share this information with third-parties, such as advertising platforms, so that we can show you relevant offers and direct personalized advertising to you. We may also use these cookies to target and re-target visitors to our Site with digital advertising that is most relevant to the user. These cookies are also used to limit the number of times you see an advertisement or particular content, as well as help measure the effectiveness of an advertising or marketing campaign.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can read more about how companies use cookies to conduct targeted or retargeted advertising, and ways to opt-out of receiving targeted ads from members of the National Advertising Initiative (“NAI”) on its website at: www.networkadvertising.org. We do not set advertising cookies through our merchants’ storefronts ourselves, though merchants may choose to do so independently.
Social Media: Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our Site to improve the experience of browsing and interacting with our Site. Please note that some of these third party services place cookies that are also used for things like behavioral advertising, analytics, and/or market research. If you would like more detailed information about first party and third party cookies in use on or related to the Website, please contact us. You may also learn more about internet advertising practices and related consumer resources at http://www.aboutads.info/consumers/.
The Site may also use particular third-party cookies or tracking technologies including, but not limited to, the following:
Google Analytics: Google Analytics. We use Google Analytics to collect and process statistical data about the number of people using the Site and to better understand how they find and use the Site. The data collected includes data related to your device/browser, your IP address, and on-site activities to measure and report statistics about user interactions. The information stored is reduced to a random identifier. Any data collected is used in accordance with this Policy and Google’s privacy policy. You may learn more about Google Analytics by visiting: https://www.google.com/policies/privacy/partners/ and https://support.google.com/analytics/answer/6004245.
You can learn more about Google’s restrictions on data use by visiting the Google Privacy Policy located at: https://www.google.com/policies/privacy. To opt-out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout and install the opt-out browser add-on feature. For more details, visit the “Google Analytics opt-out browser add-on” page located at https://support.google.com/analytics/answer/181881?hl=en.
Google Tag Manager. We may use Google Tag Manager, which allows marketed website tags to be managed using an interface. The tool itself (which implements the tags) does not use cookies and does not register identifiable data. The tool causes other tags to be activated which may, for their part, register personal information under certain circumstances. Google Tag Manager does not access this information. Google Tag Manager is subject to the Google Privacy Policy located at: https://www.google.com/intl/en/policies/privacy.
Meta Pixel. We may use Meta Pixel to customize and display advertisements only to Facebook users who have shown an interest in our Site or who have specific characteristics (e.g., certain demographics or interests in certain topics or products determined by websites visited) that we submit to Facebook. The use of Meta Pixel helps ensure that our advertisements are in line with the potential interests of users and do not have a nuisance effect. Meta Pixel also allows us to track the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether uses have been redirected to our Site after clicking on a Facebook advertisement. Meta Pixel is directly integrated into our Site by Facebook and can store a cookie on your device. The information collected about you is anonymous for us. However, the information collected via the Meta Pixel, on the Site as well as other websites on which Meta Pixel is installed, is also stored and processed by Meta. Meta may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook’s Data Usage Policy.
To understand more about Facebook advertising please visit: https://www.facebook.com/about/ads.
You may deactivate Meta Pixel via the Cookie Settings on Facebook. The Settings are located at the bottom of the main page for logged in users at: https://www.facebook.com/settings/?tab=ads#.
HotJar. We use HotJar to capture interaction data on the Site. HotJar tracks user activity and creates heat-maps and visitor activity recordings. Hotjar also assigns visitors a unique user identifier and tracks returning visitors to our Site.
HotJar’s privacy policy is available at: www.hotjar.com/legal/policies/privacy/.
How Do Our Advertising and Marketing Partners Use Cookies for Interest-Based Advertising?
We may use third parties such as advertising networks and other content providers to serve targeted ads on our Site and on other websites like social media sites. This practice is referred to as interest-based advertising. These advertising networks and/or content providers may use cookies and similar tracking technologies to uniquely distinguish you, your web browser, or your device and report certain information about your visits to our Site and other websites (e.g., web pages you visit and your response to ads) in order to measure the effectiveness of our marketing campaigns and to deliver ads that are more relevant to you, both on and off the Site and across your devices, including on social media sites. This information may also be used to evaluate our online advertising campaigns.
Some third parties may use data collection technologies to collect information from our Site and combine it with other information they have collected relating to your web browser’s activities across their network of websites, where permitted. We do not control these third parties’ technologies or how they may be used. If you have questions about targeted content, you should contact the responsible party directly or consult their privacy policies. Please see examples of the opt-outs offered below.
How Can You Opt-Out from Interest-Based Advertising?
Some advertising networks we may use for these purposes may be members of the Digital Advertising Alliance (“DAA”) or the Network Advertising Initiative (“NAI”). Please visit the websites below to learn more about interest-based advertising and to opt out of receiving personalized advertising or content from participating third-party advertising companies:
Digital Advertising Alliance: https://optout.aboutads.info/?lang=EN&c=2#!%2F
National Advertising Initiative: https://optout.networkadvertising.org/?c=1#!%2F
Please note that if you opt-out, you may still receive online advertising from us, but it will not be tailored to your interests based on online behavioral information about you. To successfully opt-out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use, so you must opt-out of each web browser on each computer you use. Once you opt-out, if you delete your browser’s saved cookies, you will need to opt-out again.
OTHER THIRD PARTY TECHNOLOGIES
Some third parties may use data collection technologies to collect information about you when you browse the Internet. We do not control these third parties’ technologies or how they may be used. If you have questions about targeted content, you should contact the responsible party directly or consult their privacy policies.
HOW LONG WILL COOKIES REMAIN ON MY COMPUTER OR MOBILE DEVICE?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.
As you navigate through and interact with our Site, we or third-parties may passively collect information about your browsing activities using cookies and other tracking technologies, such as Internet tags, or web beacons (clear gifs., pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.), to improve website functionality and analytics.
CHOICES ABOUT COOKIES
We provide you with choices regarding the personal information you provide us and have created ways to give you control over our use of your information. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our site may no longer be fully accessible.
Most web browsers are set by default to accept cookies. If you do not wish to receive cookies you may set your browser controls to refuse all or some types of cookies, or to alert you when cookies are being sent by website tracking technologies and advertising. When a user visits our Site, the Site will prompt the user to confirm whether he or she approves of the use of a cookie. You may adjust your browser settings to opt-out of accepting a “persistent” cookie and to only accept “session” cookies, but will need to log in each time you want to enjoy the full functionality of the Site.
Please be aware that adjusting the Cookie Settings on our Site may not fully delete all of the cookies that have already been created. To delete them, visit your web browser settings after you have changed your Cookie Settings on our Site.
Additional information is provided below about how to disable cookies or manage the cookie settings for some of the leading web browser providers. Please note these third-party links are provided for your convenience and we may not actively monitor the content of these links:
Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Internet Explorer: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies
Safari: http://help.apple.com/safari/mac/8.0/#/sfri11471 and https://support.apple.com/en-us/HT201265.
For more information on how to modify your browser settings to block or filter cookies, visit http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.
CHANGES TO THIS POLICY
We may add to, change, update, or modify this Cookies Policy from time to time. If we make any changes to this Cookies Policy, we will post them on this webpage. If we make material changes to this Cookies Policy, we will notify you by posting on our Site’s home page as well or provide notification via email, if appropriate and in our discretion. The date this Cookies Policy was last revised is identified at the top of this page.
You are expected to, and you acknowledge and agree that it is your responsibility to, carefully review this Cookies Policy prior to using the Site or the Services, and from time to time, so that you are aware of its current terms. Your continued use of the Site or the Services after the “Last Updated” date will constitute your acceptance of and agreement to any changes and to our collection and sharing of your personal information according to the then-current Cookies Policy. If you do not agree with this Cookies Policy and our practices, you should not use the Site or the Services.
HOW TO CONTACT US
If you have any questions or comments about this Cookies Policy, please contact us using one of the methods listed below:
Email: customercare@truecitrus.com
U.S. postal address:
Attn: True Citrus Consumer Affairs
True Citrus Company
11501 Pocomoke Court
Suite D
Baltimore, Maryland 21220